Drummondville, QC, date February 2019. – On February 26, in a packed CentrExpo, the screening of an action video shot in Revelstoke kicked off the launch of the 2020 CKX winter collection. Masterfully directed by Bertrand Godin, the evening had many surprises in store for retailers, ambassadors and winter powersports enthusiasts, all of whom were eager to get a sneak peek at the CKX helmets, apparel and accessories.
Focused on performance
From the very beginning, the launch video highlighted the themes underlying the development of the entire 2020 collection: protection from the elements and moisture wicking. In addition to the well-established CKX design signature, where bold style meets function, it is the technologies and product quality that will set the brand apart in both performance and comfort.
Revolutionary technology for the Mission and Tranz
Without a doubt, it was the Mission helmet that stole the show at the launch. Developed in great secrecy by the engineering team, the Mission is a full-face helmet dedicated to trail riding enthusiasts. Lightweight and stealthy, it offers increased protection from the cold and considerable noise reduction. Inspired by the enduro style with its adjustable and removable paddle, it also features an oversized visor that when raised completely clears the mouth.
But beyond these features, it is the integration of the AMS technology (patent pending) that will make it an outstanding helmet. The AMS for Air Management System is an innovative air management system that allows the efficient evacuation of exhaled humid air. In addition to providing unparalleled comfort, this system helps reduce internal fogging, icing and condensation.
In one fell swoop, AMS technology is also integrated into the popular CKX Tranz headset, giving it a new lease on life! There’s nothing wrong with revisiting your classics.
The Titan, which continues to delight fans, is offered in new colors and new graphics.
New performance range for clothing
To counteract the elements, armor is a must; in 2020, CKX will offer a new performance line of one-piece suits and 3-in-1 sets. For this collection, designed for medium to high intensity activities, the raw materials have been revised layer by layer: from the main fabric and its membrane to the new Vivo insulation. The result is greater waterproofness (20K) and breathability (15K) that will please the most adventurous.
On the other hand, CKX maintains the availability and improves the quality of the comfort range (5K-5K) whose high level of warmth remains the main characteristic sought after.
In terms of design, the asymmetry of the cuts combined with the functionality of the details evokes both the audacity and intelligence of a high-performance outfit. Regardless of their style allegiance, the more intrepid can dare to use vibrant color combinations while the more conventional can enjoy plain black.
Multilayer: focus on efficiency
The principle of multi-layer clothing remains the basis for the development of the CKX collection, which will introduce complementary mid-layer products. In 2020, the Multifunction liner found in the 3-in-1 models will also be available separately. CKX is also adding an insulating short to keep the seat warm. Without compromising mobility, the insulated shorts give you extra lower body protection for the coldest weather. The liner and shorts feature Vivo insulation. The surface of this new material has small openings that improve breathability without reducing the thermal performance of the garments.
Highly popular with enthusiasts this season, the CKX base layer line will be back. Like a second skin, the synthetic fiber knit in which the underwear is designed helps wick away moisture, optimizing the work of the other layers.
The new CKX Magazine and the brand universe
The evening also marked the release of the first edition of CKX Magazine, aimed at retailers and enthusiasts. Packed with detailed product information, the publication, like the launch, is another opportunity to take a look into the world of the CKX brand; a brand that forges its identity through all those who are part of it.
In 2020, innovation, technology and quality of materials define the direction of CKX, but what really catches the eye is the will to reinvent and surpass oneself. There is plenty to inspire all the enthusiasts who share the dream of Experiencing Winter.
