Valcourt, Quebec, May 17, 2021 – BRP is starting the year off on a high note with four prestigious Red Dot design awards, including none other than the Best of the Best award – the competition’s highest honor – for the Ski-Doo Freeride. Through ingenuity, creative design and dedicated team members, BRP has proven that it’s always possible to push the envelope and exceed expectations.
The jury was impressed by “the extremely streamlined design of the Ski-Doo Freeride, which fundamentally changes the perception of this type of vehicle. With its slender proportions and purist body design, the snowmobile projects both lightness and power. This gives it a strong visual identity as an extreme sport vehicle. Good maneuverability, performance and reliable handling combine to deliver an impressive riding experience.”
“It is truly an honour to receive such a distinction, which is a testament to our hard work. This prestigious award reflects the team’s effort and BRP’s passion and expertise in exceeding customer and industry expectations. We look forward to 2021, as we have many exciting projects coming up. Our teams will continue to push the boundaries of innovation to deliver products that shape the market and we are confident that we will surpass ourselves once again this year,” said Denys Lapointe, Senior Vice President, Design, Innovation and Creative Services.
Last year, BRP won 13 design awards for its innovative products. With this great start to the year, we can’t wait to see what 2021 has in store!
Other Red Dot Awards
BRP also received three other prestigious design awards for the Sea-Doo RXP-X, the LinQ sled for Ski-Doo and the Ski-Doo Skandic Wide-Track.
Whether it’s pure design, high performance, user-friendly attributes or an exceptional blend of functionality and ease of use, here’s what the judges thought, in their own words, about each award-winning product.
1. Sea-Doo RXP-X
“With its user-centered design, the Sea-Doo RXP-X offers optimal stability and promises to be a lot of fun to ride.”
2. LinQ Sled for Ski-Doo
“Its high level of functionality and thoughtful details make the LinQ sled for Ski-Doo a convenient tool to use and a practical solution for carrying gear.”
3. Ski-Doo Skandic Wide-Track
“These snowmobiles successfully combine a sporty look with dynamic riding behavior and operating flexibility.”
About the Best of the Best Award
Red Dot’s highly selective Best of the Best award is given to products that truly stand out, whether it’s customizable features, revolutionary design or aesthetics that distinguish an ordinary product from an exceptional one. This award is reserved for the best products in a category and is the highest award in the competition.
About the Red Dot Awards
The Red Dot awards for product design focus, among other things, on the design quality and innovative potential of the products presented. The winners of these awards are trend-setting products that lead the way into the future. The Red Dot jury, consisting of approximately 40 experts, carefully evaluates each product to select those that are worthy of the award.
About BRP
We are a world leader in powersports vehicles, propulsion systems and boats, and our success is based on over 75 years of ingenuity and customer focus. Our distinctive, state-of-the-art product line includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am off-road and on-road vehicles, Alumacraft, Manitou, Quintrex boats, Rotax marine propulsion systems, as well as Rotax engines for go-karts and recreational aircraft. We complement our product lines with parts, accessories and apparel to fully enhance the riding experience. With annual sales of $6.0 billion.
