Valcourt, Quebec, November 17, 2020 – BRP, the world leader in powersports vehicles, propulsion systems and boats, has announced a new application: BRP GO! designed to improve the way snowmobilers interact with their community while riding in selected areas of Canada and the United States.
Designed for Apple and Google devices, the new app offers many benefits to Ski-Doo and other snowmobilers, including navigation of snowmobile trails to ensure snowmobiler safety. It also offers specific information about the community (for example, the location of other snowmobilers so you know where your friends and family are at all times).
The app also provides online and offline information for navigation, even in the face of weak cellular signals. The app is currently available to U.S. and Canadian Ski-Doo riders in Massachusetts, Michigan, Minnesota, New Hampshire, New York, North Dakota, Pennsylvania, Vermont, Wisconsin, Quebec, Nova Scotia, Manitoba, New Brunswick and Saskatchewan. In the future, it is expected to expand to other states, provinces and territories in North America.
For areas not currently covered, the application will allow Ski-Doo users to mirror the application on the console and create an account, invite friends, use the area exploration mode (without trails) and view topographical information on the map, as well as locate their GPS position and view their ride statistics. If you would like your area to be included in BRP GO! you can contact your local snowmobile association to express your interest. It’s a one-stop shop for planning snowmobile trips.
For BRP GO! press materials such as technical sheets and visuals, please click here.
To download the BRP GO! application, please click here for Apple devices and here for Google devices.
BRP’s digital transformation journey
BRP is accelerating the digital shift it began last year with its commitment to innovation. Its goal is to fully enhance the customer experience on any terrain – in the city, on the water, on a forest trail or in the middle of the desert. The new BRP GO! app is the latest innovation designed to better meet the needs of its customers and utilize connected technology offering navigation and maintenance benefits.
“Now more than ever, BRP’s innovation goes far beyond the design of our vehicles,” said Matyas Gabor, vice president, Digital Customer Experience, BRP. “Our primary goal is to provide the customer with an end-to-end experience, starting with the website to the vehicle itself. We are in the age of connectivity and applying IoT best practices to provide the best possible customer experience. The result? BRP’s new digital offering has been redesigned to be as premium as our vehicles, including our new BRP GO! app. BRP’s new digital experience is what today’s driver expects from a world leader in the powersports industry.
The next phase of digital development will focus on data marketing and e-commerce, which is scheduled for deployment in 2021.
About BRP
We are a world leader in motorized recreational vehicles, propulsion systems and boats, and our success is built on 75 years of ingenuity and unwavering customer focus. Our industry-leading product line includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on- and off-highway vehicles, Alumacraft, Manitou, Quintrex, Stacer and Savage boats, Evinrude and Rotax marine propulsion systems, as well as Rotax engines for go-karts, motorcycles and small aircraft. We also design our own dedicated line of parts, accessories and apparel to enhance your overall driving experience. Our annual revenues of C$6.1 billion are generated from sales in more than 120 countries, and our global workforce is made up of approximately 12,600 resourceful and motivated people. www.brp.com
